At Shoots N Giggles™ we have a combined 50+ years of experience in marketing, public relations and retail merchandising for the apparel industry. We work hand-in-hand with our retail clients to ensure they are capitalizing on the fastest growing demographic of gun owners in the United States: WOMEN *1
• Women purchasing a gun in the last 12 months spent on average $870 on firearms and more than $400 on accessories. *2
• 43 percent of women shoot once per month or more. *2
• 23 Million non-gun owning women in the U.S. expressed an interest in owning a gun. *3
• 55 percent of women gun owners plan to purchase another firearm during the next year. *3
• Retailers who cater to women gun owners stated sales increased 40%+ from 2015 to 2016 alone. *4
It’s clear that women are a force in the gun market today, yet ironically most gun retailers have no idea how to effectively market and merchandise to this huge audience, resulting in lost opportunity for sales growth and customer loyalty.
Women who own guns are big spenders. Shoots N Giggles can create a customized solution tailored specifically for your needs and challenges and targeted directly towards the woman shooter. Our goal is to help you increase profits and attract new customers, all while giving women a reason to shop and come back beyond their gun purchase or a day at the range!
Contact us for more details and a complimentary assessment by filling out the form below:
*1: National Rifle Association
*2: National Shooting Sports Foundation
*3: Marie Claire Magazine